A Long-Term Digital Partnership
Clearfield is a national leader in fiber optic equipment and deployment solutions, trusted by the nation’s largest internet providers. Plaudit has partnered with Clearfield since 2019 to design, develop, and continually enhance a modern, scalable website that reflects their industry leadership while supporting a complex product catalog and multiple markets. Built with responsive, modern web technologies, the site continues to evolve through ongoing collaboration.
Services Provided
- Responsive Web Design
- Web Development
- Programming
- Search Engine Optimization (SEO)
A Reorganized Product Catalog
With a catalog spanning hundreds of products, usability was critical. The site was structured to make it easy for users to quickly find exactly what they need, whether they arrive knowing a product name or are still exploring options.
Smart Search for Faster Discovery
An autocomplete search field with images and suggested results allows users to quickly navigate to relevant content while previewing related products. This streamlined search experience makes it easy for users to find what they need, whether they’re looking for a specific product or exploring available options.
Product Pages Built for Detail
Individual product pages feature large imagery and video content, along with easy access to technical specifications, manuals, and data sheets. This gives users the detailed information they need to evaluate products and make informed decisions.
Highlighting Products Across Markets
Clearfield serves a wide range of markets, each with unique requirements. Plaudit created dedicated market pages that demonstrate how Clearfield’s products are used in real-world environments, supported by custom, interactive illustrations that help users quickly understand how solutions fit their specific infrastructure needs.
An Interactive World
As part of Plaudit’s ongoing partnership with Clearfield, we also designed and developed an interactive experience focused on two of their key product families — FieldSmart and FieldShield. The immersive tool allows users to explore how Clearfield’s products work together to bring fiber networks to life in a visual, intuitive way.
